I was flicking through some old magazines I found at home when I found this little article in the National Geographic from August 2009! It was about a new font, from Dutch marketing firm Spranq which, uses less ink than regular typefaces. They discovered that letters could have tiny holes in each character; for example
“a fifth of a Verdana-like letter could be removed without ruining readability”
The amount removed of course would depend on the point size and the purpose… A professional Ecofont is available for publishing but the standard (free download) (which, don’t worry, I have linked to at the bottom for you) font is a good, environmentally friendlier alternative for home, proof and office printing. I am going to test it out when I get home!
