I drew out some idea’s for possible ad campaigns for Smash following my research workshop last week. Somehow they sounded better in my head, however here goes:
This first one portrays it as a ‘stand-bye’ that is good to have in emergencies. In fact it saves the day (dinner) Grandpa:
In the end though it becomes something that the little girl would want to eat normally (not just for emergencies). It’s also kind of re-branding it as “special potato’s” which is something that could be developed.
I like the idea of bringing back the smash robots but having them engage with people. I like the thought of them being helpful creatures to parallel with Smash being a helpful product. She is shopping for healthy fruit and veg with lots of wholesome food in her basket. The robot approaches her and their dialogue (from her side) is a little bit awkward, she looks around, wondering if this is happening. The robot is very wide-eyed and talkative (almost mavenish) however so she talks to him:
She takes the Smash from him, pleased to have found out that it’s a healthier alternative to her buttery mash.